Caitlin is a UX designer who thrives on helping clients create engaging products, making customers into lifelong brand fans. Caitlin believes frequent and detailed communication and shared understanding are the foundation for successful collaborations with cross-functional product teams. 

Caitlin has brought value to various industries, from the non-profit sector to health and wellness, retail, and animal welfare. She has consulted for businesses looking for user experience support, specializing in UX research methodologies and copywriting. Her lasting impacts include increasing the user retention of a business mentor-matching program by 20% month over month through UX copywriting improvements, and increasing a retail company’s online mobile orders by 25% through in-person usability studies and prototype testing. 

Caitlin holds a UX design certificate from Springboard and a bachelor’s degree in journalism, mass communication, and history from the University of Iowa.   

When she isn’t problem-solving professionally, Caitlin spends her time problem-solving for her local animal rescues, reading, watching workplace comedies, and eating baked goods (mmm, donuts).